To sign for hosting with Your Preferred Host, you need an internet domain name. This is the unique name that appears after the @ sign in email addresses, and after www. in web addresses. It typically takes the form of your organization’s name and a standard Internet suffix, such as yourbusiness.com or stateuniversity.edu. You can use a domain name that you already own. Or you can purchase a domain when you sign up for with us

• • A Domain is your online identity Your online identity. Show the world who you are
  • A domain is a memorable way to find you The most memorable way to find you. Help your visitor find you by registering something short and catchy. There are still hundreds of thousands of great domains available; try the latest trend by omitting letters to make them shorter and more memorable, such as Flickr.
  • A domain could be your main keyword The keyword explaining who you are and what you do. Domains help search engines to find you as the words in your domain are considered the most important keywords. Therefore try to think creatively by registering names including your activity and location.
  • A domain name is your next call to action The next call to action that your users will follow. Congratulations you just met someone and handed your business card, what do you think this person will do in the next two weeks? They might need a quick refresh of what your business was about, so make your domain big and bold so they have their answer in a click.
  • A domain name is the first step to your website The first step before building your website and professional email addresses. You got a great project in mind and will need to communicate around it, make sure you have your domains covered before creating websites and email accounts, that’s the best way to avoid disappointment.
  • A domain is the best way to secure your brand The best technique to secure and protect your brand online. You just launched a product in your home country but think that your geographical neighbors might like it too, don’t forget to register your domain name with the relevant country codes (.dk/.se/.no) as well as more global ones such as .com/.eu/.asia, depending on your target market.

As internet evolves, the solutions for better protection of websites increases and so does the creativity of cyber-criminals. Organizations like Google have been working toward making the web a safer place. This is done by encouraging website owners to use the HTTPS protocol that ensures the data sent from your computer to the site you’re browsing is encrypted and securely transmitted.

What Is An SSL Certificate?

Having an SSL (Secure Sockets Layer) ensures that the sensitive data of your website’s visitors will be transferred over a secure network. Today, getting an SSL certificate is much easier because there are initiatives to provide them for free and have made their installation super simple. Your Preferred Host supports this initiative and provide with FREE SSL certificates to all their clients.

Is It Important To Have An SSL Certificate?

If you still need convincing, here are several important reasons:

• Increasing site security: SSL certificates will protect the sensitive data transmitted from and to your website. Such information can be login details, signups, addresses and payment or personal information. SSL certificates will encrypt the connection and help protect your visitors’ data from being misused by attackers.
• Safety for all your subdomains: A specific type of SSL certificate known as a Wildcard lets you secure your main site and all its subdomains (like blog.yourdomain.com or shop.yourdomain.com) with one single SSL certificate. That’s especially useful if you are a business owner or if you maintain large websites with several subdomains. With a standard SSL, you’ll have to install separate certificates for each of your subdomains.
• Credibility and trust for your customers: A significant benefit of SSL certificates is the fact that they will help you gain visitors’ trust. Your website will be displayed with a security padlock in the address bar of the browser. This indicates that the connection is secure and will show your website’s visitors that you take their privacy seriously. If your website doesn’t have a certificate, some browsers may label it as “unsafe.”

In conclusion, the benefits of activating SSL certificates for your business or personal websites are incredible, and Your Preferred Host has made it easy for you since it is included with your hosting plan automatically. This adds an extra layer of security for your website visitors and gain their trust.

Selecting a domain name is an important step in getting online. Your domain name can shape your website users’ initial impressions of your business or organization. An effective domain name can help increase user interest and drive web traffic.

Best practices

Here are some guidelines to help you choose the best domain for you:

• Name length: We recommend short domain names, typically between 3 to 4 terms. Short domains are easier to remember and type which helps users navigate directly to your site.
• Keywords: Make sure the terms in your domain name are relevant to the content you publish. Descriptive words help first-time viewers recognize what the site is about. Additionally, descriptive words can improve the chances that your site shows up to users who are searching for related products or services.
• Location: If your intended audience is in a particular area, you may want to include that location in your domain name. Doing so can help filter out any unintended audience outside your scope.
• Brand name: A brand is a unique, identifying persona that can help your domain stand out. Brands create potential for distinctiveness and longevity because users can quickly recognize established brands. Brands can take time to develop, but a successful brand can pay dividends for your site’s popularity.
• Domain endings: The most popular domain ending is .com, but Your Preferred Host Domains offers a variety of endings, ranging from .academy to .zone. More specific endings can help create a distinctive image and better communicate the purpose of your site.

Things to avoid

Here are some elements that may negatively impact your domain name’s perception:

• Numbers or dashes: These characters can make your site name harder to type or remember
• Misspellings of existing words or business names: These attributes can make your site seem suspicious for spamming or phishing
• Similarity to an existing brand or trademark: Naming your site and hosting content in a way that appears similar to an existing business may cause copyright or abuse complaints against you, potentially resulting in domain suspension and/or legal action