Living in a digital world, it has become increasingly important for business being big or small to have a website. If a business doesn’t have a website, there is a change that they are losing out on a number of potential customers for their business. A website, when used correctly, can be useful in accomplishing a number of different marketing strategies that will result in the growth of your struggling business.

The web will have a wider reach when compared to other forms of advertising. It might take some time for your website to build enough traffic that makes an impact on your company but with patience, the impact will be visible plus it costs next to nothing to create a website for your business.

Here are some of the benefits that will help those who often question “Why do I need a website for my business”?

Cost-effective

The best feature of creating a website is that you will know how much your website costs. It doesn’t face any out of the ordinary occurrences where you will be asked to play more than expected. Creating a website costs very less and it provides a number of tremendous benefits.

Accessible 24/7

Social media accounts, as well as, websites are accessible 24/7 throughout the year given you have access to the internet. Imagine if you want to go to a store for buying your favorite chocolate but when you reach there, it turns out to be closed. Wouldn’t you question the store next time if you want to visit there? You’ll probably think twice or even switch stores. Something like that isn’t possible with the websites because they are accessible around the clock.

Credibility

Building your website will give your business an opportunity to showcase to your potential customers that why they should trust you and why they should buy your products/services.

Even though it might be surprising, most of the people looking to shop online check the credibility of the website first. You can create a website, serve customers online, and watch as the credibility of your business rises steeply.

Marketing

Having an online presence strategy along with a website will help you market your business online. You can implement a number of marketing strategies and market your business for more exposure and improved sales. You can make use of backlinks, CTAs, social media promotion, among others to redirect potential customers to your website and have a better chance of them buying your products.

For maximizing the potential of your business, you can hire professionals to develop every aspect of your website. A top professional website development company like Your Preferred Host usually offers the best services to live up to the customer’s expectations. Some of their services are:

• Multiple options to choose from when buying hosting packages
• Unlimited bandwidth and domains
• Free SSL Certificates
• Excellent Website designs
• 99.9% service up-time
• Money back guarantee

A creative and engaging website design can often be the selling point of a brand because websites are one of the major factors that can be used to rope people in. You can create an interesting website, improve its SEO ranking, get it higher up the search results, and strategically place CTAs and you will find that you are getting a lot more traffic than you were getting before.

By implementing specific strategies, you can also improve the chances of turning visitors into actual buyers. But before that, you will need to create a website. Here are some of the ways you can create a website:

DIY (Do it yourself)

There are many ways you can create a website and one of them is doing it yourself. If you are good at coding and web development, you can gather a team and conjure up a creative website. However, many businesses are not having enough time, so they tend to look at the services of professionals for help. But if you create the website yourself, it will help you know every nook and corner of the website and how it is implemented. That way, if there are any areas that you want to alter, you will know how and where to alter. That wouldn’t be the case if you hire someone else for coding the website as you will not know the details on how they have created different sections of the website.

Hiring a professional designers for basic website design

Another way of creating a website is by looking for the help of a professional. If you are looking to develop a simple website with photos, videos, forms, text, online store, etc. you can look for somebody to design your website on Your Preferred Host and Your Preferred Design. There are professional designers who help you with low cost website designing by providing you the basic designs and templates within no time.

Advanced website design options

Your Preferred Host and Your Preferred Design doesn’t just help design basic websites they are experts at creating advanced websites too.

You can get not only logos designed by Your Preferred Host, you also get the option of getting your full website designed by them. You will first need to submit a brief on the output you are looking for including Name, Email Address, Project Title, and Project Details. Then, you will be contacted and once the details are understood and formalities are out of the way, they will create stunning designs for your website and make it appealing.

Step to build a website for my business

If you are a start-up and you don’t have a website then it means you might be losing out on a lot of potential customers. Many people come up with excuses from website development being too complicated to even buying the domain for the website being too expensive. But now, with new domain providers and hosting services coming into the fray, there are a lot more options.

Now that you’re ready to have a website, it is fair for you to ask “How to build a website for my business”? Here are 5 simple steps that will help you get your business website up and running quickly.

Step 1: Choosing and registering your website’s domain name

The first step will be for you to decide on the name that you want to give to your website – for example, “www.mynewwebsite.com”.

First, check if your business name is available. For doing so, enter in the domain search tool and if you get “Congratulations your domain name is available!”, it will mean you can use your business name otherwise you will get a message telling you that this domain cannot be used for registration as it has already been taken. If you get this notice, you will need to adjust the business name.

Step 2: Select your preferred Platform & host and check if it is right for you

Once the domain is chosen, the next step lies in deciding where you should host the website. A host will be the service that stores your website.

There are many versatile hosting options like Your Preferred Host that deliver the most value. You can easily register the domain and host the website for as less as $2.95 per month.

Step 3: Outline the web content

Once you are done with selecting the platform you want to use, you should concentrate on deciding what the website will say. This is a difficult step and one of the reasons that deter the owners from creating websites because you have to figure out what the website will say.

As surprising as it might sound, the most efficient websites are those that don’t say much at all. A lot of successful business websites are simple and feature minimal text with single options on each page like submission form, “contact us” button, and more. You can see some web design options here.

Step 4: Deciding the logo

The design of the website is heavily affected by the font, color, and style of the logo as it is logical that you would want a consistent theme between the web pages and your logo.

Step 5: Designing the website

Once you have all the pieces to build a website, it is time to put them together. You can merge all the pieces by designing an appealing website that makes a good first impression because it takes less than 3 seconds for the visitor to decide if they will stay or leave your website once they have visited it. If you need to hire a professional web designer Your Preferred Host can help you with that at a very affordable price

First Impressions Count 

Let’s face it – we live in a world where people Google before they shop, visit online review sites like Yelp before they buy and “check-in” via Facebook as they go about their days. Because of this, you want your first impression to be the best it can be. Beginning with your website, consumers are passing judgement and making decisions about whether or not they will even visit your store, restaurant or office. They’re likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer.

Window Shopping Isn’t What It Use to Be 

Strolling down your local Main Street isn’t the only way people check out stores and other small businesses nowadays. With routine visits toYahoo, Bing, Google, Yelp and other online sites, customers are constantly seeking where they plan to make their next purchases. Make sure your business is well represented on these sites by first and foremost, having a website – but by also being represented among each of the online search engines, review sites and other online spots your business may be considered for customer review. Beyond having your URL address available, also be sure your street address, phone number and email is easily visible. Social media links can’t hurt, either, but only include these if you are actually active on social media.

No Website Means Losing Business 

By now it’s clear that if you don’t have a website, you’re missing out on opportunities for customers to identify who  you are and if they want to spend money with you. This said, if you have a bad website it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your business look bad. With so many template based websites available nowadays, such as WordPress, for you to customize for your unique business, there’s truly no excuse for your website to look unprofessional and sloppy. If you can’t proudly promote the website you have currently live and available for the world to see online, take it down. A bad website is far worse than no website – but let’s be clear… both are bad for business.

With the previous in mind, YourPreferredHost offers you affordable High-Speed Cloud Web Hosting 1-Click WordPress installation or Web design as a service so there are no excuses to give your business a priority and sign up today!