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Websites Are Vital for Small Businesses

Websites Are Vital for Small Businesses

First Impressions Count 

Let’s face it – we live in a world where people Google before they shop, visit online review sites like Yelp before they buy and “check-in” via Facebook as they go about their days. Because of this, you want your first impression to be the best it can be. Beginning with your website, consumers are passing judgement and making decisions about whether or not they will even visit your store, restaurant or office. They’re likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer.

Window Shopping Isn’t What It Use to Be 

Strolling down your local Main Street isn’t the only way people check out stores and other small businesses nowadays. With routine visits toYahoo, Bing, Google, Yelp and other online sites, customers are constantly seeking where they plan to make their next purchases. Make sure your business is well represented on these sites by first and foremost, having a website – but by also being represented among each of the online search engines, review sites and other online spots your business may be considered for customer review. Beyond having your URL address available, also be sure your street address, phone number and email is easily visible. Social media links can’t hurt, either, but only include these if you are actually active on social media.

No Website Means Losing Business 

By now it’s clear that if you don’t have a website, you’re missing out on opportunities for customers to identify who  you are and if they want to spend money with you. This said, if you have a bad website it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your business look bad. With so many template based websites available nowadays, such as WordPress, for you to customize for your unique business, there’s truly no excuse for your website to look unprofessional and sloppy. If you can’t proudly promote the website you have currently live and available for the world to see online, take it down. A bad website is far worse than no website – but let’s be clear… both are bad for business.

With the previous in mind, YourPreferredHost offers you affordable High-Speed Cloud Web Hosting 1-Click WordPress installation or Web design as a service so there are no excuses to give your business a priority and sign up today!

Want To Learn More About WordPress Tool?

Want To Learn More About WordPress Tool?

WordPress is the world’s most popular tool for creating websites. WordPress is capable of creating any style of website, from a simple blog to a full-featured business website. You can even use WordPress to create an online store (using the popular WooCommerce plugin).

Have you ever build a website? That’s not a problem! With WordPress, you don’t need any coding or design skills to create a professional looking site. There are thousands of free site designs to choose from (these are known as “themes” in the WordPress world).

With WordPress, it’s easy to build your website without writing a single line of code or knowing anything about HTML.

How To Get WordPress

Unlike traditional desktop software, WordPress runs online (in the cloud, so to speak). There’s nothing to install on your computer, and you don’t need any special tools. You can update your website from anywhere that you have an Internet connection – even your smartphone. There are even free WordPress mobile apps for iPhones and Android phones.

WordPress is Free

Here’s the best part: WordPress is free. It’s both free to use and free to modify. So, if you are the sort of person who likes to play with code, you can dig in and make WordPress do just about anything you want it to do.

Unlike other “free” website tools, with Your Preferred Host your are not lock you into some proprietary service like Wix, Weebly, or Squarespace. You can host your website with us which includes 1-click WordPress installer, or move your site to another hosting service anytime you like if you are not happy with us.

SSL Certificate Is Important For Your Company Website

SSL Certificate Is Important For Your Company Website

As internet evolves, the solutions for better protection of websites increases and so does the creativity of cyber-criminals. Organizations like Google have been working toward making the web a safer place. This is done by encouraging website owners to use the HTTPS protocol that ensures the data sent from your computer to the site you’re browsing is encrypted and securely transmitted.

What Is An SSL Certificate?

Having an SSL (Secure Sockets Layer) ensures that the sensitive data of your website’s visitors will be transferred over a secure network. Today, getting an SSL certificate is much easier because there are initiatives to provide them for free and have made their installation super simple. Your Preferred Host supports this initiative and provide with FREE SSL certificates to all their clients.

Is It Important To Have An SSL Certificate?

If you still need convincing, here are several important reasons:

  • Increasing site security: SSL certificates will protect the sensitive data transmitted from and to your website. Such information can be login details, signups, addresses and payment or personal information. SSL certificates will encrypt the connection and help protect your visitors’ data from being misused by attackers.
  • Safety for all your subdomains: A specific type of SSL certificate known as a Wildcard lets you secure your main site and all its subdomains (like blog.yourdomain.com or shop.yourdomain.com) with one single SSL certificate. That’s especially useful if you are a business owner or if you maintain large websites with several subdomains. With a standard SSL, you’ll have to install separate certificates for each of your subdomains.
  • Credibility and trust for your customers: A significant benefit of SSL certificates is the fact that they will help you gain visitors’ trust. Your website will be displayed with a security padlock in the address bar of the browser. This indicates that the connection is secure and will show your website’s visitors that you take their privacy seriously. If your website doesn’t have a certificate, some browsers may label it as “unsafe.”

In conclusion, the benefits of activating SSL certificates for your business or personal websites are incredible, and Your Preferred Host has made it easy for you since it is included with your hosting plan automatically. This adds an extra layer of security for your website visitors and gain their trust.

How To Pick A Good Domain Name For Your Business

How To Pick A Good Domain Name For Your Business

Selecting a domain name is an important step in getting online. Your domain name can shape your website users’ initial impressions of your business or organization. An effective domain name can help increase user interest and drive web traffic.

Best practices

Here are some guidelines to help you choose the best domain for you:

  • Name length: We recommend short domain names, typically between 3 to 4 terms. Short domains are easier to remember and type which helps users navigate directly to your site.
  • Keywords: Make sure the terms in your domain name are relevant to the content you publish. Descriptive words help first-time viewers recognize what the site is about. Additionally, descriptive words can improve the chances that your site shows up to users who are searching for related products or services.
  • Location: If your intended audience is in a particular area, you may want to include that location in your domain name. Doing so can help filter out any unintended audience outside your scope.
  • Brand name: A brand is a unique, identifying persona that can help your domain stand out. Brands create potential for distinctiveness and longevity because users can quickly recognize established brands. Brands can take time to develop, but a successful brand can pay dividends for your site’s popularity.
  • Domain endings: The most popular domain ending is .com, but Your Preferred Host Domains offers a variety of endings, ranging from .academy to .zone. More specific endings can help create a distinctive image and better communicate the purpose of your site.

Things to avoid

Here are some elements that may negatively impact your domain name’s perception:

  • Numbers or dashes: These characters can make your site name harder to type or remember
  • Misspellings of existing words or business names: These attributes can make your site seem suspicious for spamming or phishing
  • Similarity to an existing brand or trademark: Naming your site and hosting content in a way that appears similar to an existing business may cause copyright or abuse complaints against you, potentially resulting in domain suspension and/or legal action